Building a Foundation

J. Angus Gillon and Lynne Pearson

Chapter 5 in Developing Strategies for International Business, 2004, pp 57-78 from Palgrave Macmillan

Abstract: This chapter discusses the WRAP approach to corporate internal assessment and lays the foundations for targeting and selecting external information to be used in the information development element.

Keywords: International Business; Foreign Market; Corporate Culture; Strategic Objective; Internal Assessment (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50257-4_5

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DOI: 10.1057/9780230502574_5

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