Information Development

J. Angus Gillon and Lynne Pearson

Chapter 6 in Developing Strategies for International Business, 2004, pp 79-97 from Palgrave Macmillan

Abstract: This chapter focuses on the acquisition and use of external information for guiding market prioritization and strategy development.

Keywords: International Business; Market Model; Market Size; Police Force; Purchase Power Parity (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50257-4_6

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DOI: 10.1057/9780230502574_6

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