Jingle all the way

Daniel M. Jackson and Paul Fulberg

Chapter Chapter 2 in Sonic Branding, 2003, pp 11-15 from Palgrave Macmillan

Abstract: Abstract The history of marketing and advertising is full of fascinating examples of how companies have employed music as a part of their communications activities. Though in many areas they were copying existing art-forms such as the movies or commercial radio, in some instances the ad industry actually lead the cultural development of the western world.

Keywords: Advertising Agency; Record Company; Limited Licence; Direct Advertising; Country Music (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50326-7_2

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DOI: 10.1057/9780230503267_2

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