Moodboards

Daniel M. Jackson and Paul Fulberg

Chapter Chapter 19 in Sonic Branding, 2003, pp 115-121 from Palgrave Macmillan

Abstract: Abstract With the audits completed, we usually have plenty of reference materials to fuel the next part of the process. The backgrounds that Paul and I have in advertising and the media led us to believe that there were great benefits to using visual moodboards as an aid to a visual brief. When describing any creative guide, it is almost always useful to use stimuli other than the written and spoken word to give ideas form. Similarly, our backgrounds in music and theatre taught us that creating demo tracks or listening to preexisting music with the intention of learning from the most appropriate pieces were very strong steps towards the creation of great music and design in sound. Bringing together this knowledge, Sonicbrand developed a creative process around sonic moodboards.

Date: 2003
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DOI: 10.1057/9780230503267_21

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