What the movies did for us

Daniel M. Jackson and Paul Fulberg

Chapter Chapter 3 in Sonic Branding, 2003, pp 16-22 from Palgrave Macmillan

Abstract: Abstract We have seen that jingles and music have long been employed by the advertising and marketing communities to help get their messages across but there is much, much more to sonic branding than the 30-second TV or radio spot. Indeed, the most important area of our culture, in relation to how music and sound influence how we feel, is far removed from the world of advertising.

Keywords: Marketing Community; Popular Music; Short Film; Movie Scene; Ticket Purchase (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50326-7_3

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DOI: 10.1057/9780230503267_3

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