Brand and its symbols

Daniel M. Jackson

Chapter Chapter 8 in Sonic Branding, 2003, pp 54-59 from Palgrave Macmillan

Abstract: Abstract Way back in the dark ages of 1960, the American Marketing Association (AMA) put forward a definition of a brand that is interesting to note. They describe it as: ‘A name, term, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors’.1

Keywords: Graphic Design; Public Relation; Rail Transport; American Market Association; Brand Management (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50326-7_9

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DOI: 10.1057/9780230503267_9

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