Introduction

Ellen R. Auster, Krista K. Wylie and Michael S. Valente

A chapter in Strategic Organizational Change, 2005, pp 1-3 from Palgrave Macmillan

Abstract: Abstract Companies in today’s fast-paced and complex business environment must be flexible, innovative, and agile. While dynamism and change are vital for today’s companies, leading change effectively is extremely difficult. In fact, more than two-thirds of change efforts fail. Strategic Organizational Change: Building Change Capabilities in Your Organization allows “change leaders” like you to overcome these odds and develop the long-run change capabilities needed to achieve ongoing success.

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50806-4_1

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DOI: 10.1057/9780230508064_1

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