Building customer trust

Sally Bibb and Jeremy Kourdi

Chapter 7 in Trust Matters, 2004, pp 87-105 from Palgrave Macmillan

Abstract: Abstract Trust is a business issue that fundamentally affects relationships with current and potential customers. It underpins such issues as innovation, benefiting and adding value for customers, enhancing loyalty, winning new business, building the long-term value of the business (and especially the brand) and serving customers. Without trust, all of these issues become much, much harder to achieve — if they can be achieved at all. Yet inspiring trust should not be a difficult issue; it simply requires us to live certain values that are often lacking in the commercial world. They are openness, honesty, consistency and a real regard for the needs of others.

Keywords: Customer Loyalty; Taxi Driver; Individual Customer; Chicago Area; Sales People (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50833-0_7

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DOI: 10.1057/9780230508330_7

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