The New Business Reality

Richard Brookes and Roger Palmer

Chapter Chapter 3 in The New Global Marketing Reality, 2004, pp 71-97 from Palgrave Macmillan

Abstract: Abstract In this chapter we revisit the issue of pressures on business, by considering questions such as the following. How is strategy development and implementation shaped as a result of changing external pressures to grow the business and create more corporate value? What are the implications for companies opting to grow from within — as opposed to without — by, for example, mergers and acquisitions? And, in particular, how relevant nowadays are the marketing principles and practices that may have been instrumental in their glory days?

Keywords: General Motor; Auto Industry; Volume Restraint; Marketing Corporation; Family Minivan (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50857-6_4

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DOI: 10.1057/9780230508576_4

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