Finding and Creating Advantage

Richard Brookes and Roger Palmer

Chapter Chapter 5 in The New Global Marketing Reality, 2004, pp 129-153 from Palgrave Macmillan

Abstract: Abstract Customer attitudes and expectations have changed. At the same time competition has increased as the marketplace has switched from one of demand pull to supply push. There are more subtle changes as well, with the attitudes and expectations of customers becoming ever more stringent.

Keywords: Supply Chain; Supply Chain Member; Large Retailer; Causal Ambiguity; Brand Owner (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50857-6_6

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DOI: 10.1057/9780230508576_6

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