Organizational Transformation

Richard Brookes and Roger Palmer

Chapter Chapter 6 in The New Global Marketing Reality, 2004, pp 155-181 from Palgrave Macmillan

Abstract: Abstract In this chapter we examine recent developments in information technologies (IT) and how these are affecting organizations. In particular, we are interested in understanding whether there is likely to be a widespread ‘organizational transformation’ as companies adapt to what are known as ‘inflection points’. The Internet is an inflection point. As we will show, companies as powerful as IBM and Intel, and even Microsoft, are neither immune nor immutable when confronted by an IT-induced inflection point.

Keywords: Information Technology; Inflection Point; Organizational Transformation; Marketing Practice; Information Tech (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50857-6_7

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DOI: 10.1057/9780230508576_7

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