Why Managing a Crisis Matters

Tom Curtin, Daniel Hayman and Naomi Husein

Chapter chapter 4 in Managing a Crisis, 2005, pp 28-32 from Palgrave Macmillan

Abstract: Abstract A badly managed crisis can severely damage a company, its reputation and its brand. Handle it badly and one risks losing the company; handle it well and your reputation is enhanced, sales increase and the brand is stronger than ever. As noted in the Introduction, Johnson & Johnson reacted promptly and unequivocally in withdrawing Tylenol when the analgesic was threatened by a blackmailer. And that is how Nike, the sports goods manufacturer, reacted when it was faced with a problem.

Keywords: Sales Increase; Arab Script; Heighten Alert; Great Advertisement; Partial Recall (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50930-6_4

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DOI: 10.1057/9780230509306_4

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