Organizational Culture and Positioning: the Link to Strategy

Tony Ellson

Chapter 4 in Culture and Positioning as Determinants of Strategy, 2004, pp 58-80 from Palgrave Macmillan

Abstract: Abstract The previous chapter considered strategic positioning as a representation of the essential personality of a business through behaviours, core ideologies and distinctive competencies. This chapter looks at organizational culture as a major contributor to the personality of the organization and then considers the relevance of the guiding tenets of vision and mission. The social construction of culture and personality invites a closer look at the family business and the cultural influences on strategy. The chapter then considers the importance of change and the links between culture, vision and mission, and change, and finally, the influence and possible meaning of culture and positioning as determinants of strategy.

Keywords: Market Orientation; Family Business; Corporate Culture; Strategic Position; Strategic Thinking (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50981-8_4

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DOI: 10.1057/9780230509818_4

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