In Pursuit of the Paradigm

Tony Ellson

Chapter 6 in Culture and Positioning as Determinants of Strategy, 2004, pp 93-119 from Palgrave Macmillan

Abstract: Abstract This chapter considers the research design and methodology appropriate to the rationale and issues raised in the introduction of this book. Phenomenological methods were selected because of their ability and tradition in the study of culture and cultural issues. The chapter briefly explores the frictions between positivistic and phenomenological paradigms and proposes a framework for enquiry that will provide emergent patterns and themes that contribute to a theoretical foundation and conceptualization in combination with the understanding of previous literature and comment.

Keywords: Qualitative Research; Participant Observation; Theory Building; Single Case Study; Qualitative Researcher (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50981-8_6

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DOI: 10.1057/9780230509818_6

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