Lessons in customer loyalty from the past

Sionade Robinson and Lyn Etherington

Chapter 2 in Customer Loyalty, 2006, pp 22-46 from Palgrave Macmillan

Abstract: Abstract We don’t usually have too many problems understanding the fundamental motivations of people, and even entire populations, who feature in history. As for art and literature, they retain a power to move us over centuries and even over millennia. These facts, taken together, suggest that human nature does not change much over time, even though the physical environment in which people live and the technology and resources they have do, of course, change a great deal.

Keywords: Nineteenth Century; Customer Loyalty; Peanut Butter; Product Brand; Household Management (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51303-7_2

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DOI: 10.1057/9780230513037_2

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