The benefits of winning customer loyalty

Sionade Robinson and Lyn Etherington

Chapter 4 in Customer Loyalty, 2006, pp 72-93 from Palgrave Macmillan

Abstract: Abstract In the 2002 movie Minority Report, starring Tom Cruise and directed by Steven Spielberg, there is a scene that should excite the interest of anyone with a professional interest in customer loyalty. Set in the year 2054, the movie depicts a fairly benevolent society where everyone is identifiable by personal retina scanning.

Keywords: Customer Service; Call Center; Customer Relationship Management; Customer Loyalty; Contact Center (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51303-7_4

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DOI: 10.1057/9780230513037_4

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