Customer loyalty and service brands

Sionade Robinson and Lyn Etherington

Chapter 5 in Customer Loyalty, 2006, pp 94-106 from Palgrave Macmillan

Abstract: Abstract We saw in the previous chapter that when an organization offers a brand to its customers it is in effect extending a promise to them. What is the nature of this promise? Nothing less than a pledge to improve their lives in some significant way.

Keywords: Service Business; Customer Loyalty; Service Experience; Product Brand; Contact Center (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51303-7_5

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DOI: 10.1057/9780230513037_5

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