The future

Sionade Robinson and Lyn Etherington

Chapter 9 in Customer Loyalty, 2006, pp 158-167 from Palgrave Macmillan

Abstract: Abstract In the early years of the nineteenth century, clerks at the branch of the Martins Bank in Liverpool (England) would habitually add, as an additional security measure, short descriptions of customers in the bank’s signature book. One rather unflattering entry described a female customer as a “little pug-faced woman with a squeaky voice.”

Keywords: Time Traveler; Customer Loyalty; Loyal Customer; Emotional Reason; Service Brand (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51303-7_9

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DOI: 10.1057/9780230513037_9

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