Automatic Thinking and Store Choices by Near and Distant Customers

Randolph J. Trappey and Arch G. Woodside

Chapter 4 in Brand Choice, 2005, pp 65-82 from Palgrave Macmillan

Abstract: Abstract Holden and Lutz (1992) propose that the reason consumers evoke different brands from long term memory into working memory is that different associates (e.g., benefits, attributes) have stronger links to some brands than others.

Date: 2005
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DOI: 10.1057/9780230514201_4

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