Conclusions and Implications for Future Research and Marketing Strategy

Randolph J. Trappey and Arch G. Woodside

Chapter 8 in Brand Choice, 2005, pp 238-253 from Palgrave Macmillan

Abstract: Abstract Chapter 8 recapitulates the useful findings that each of the previous chapters covers. What is found here are the results that weave the body of work together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.

Keywords: Consumer Research; Brand Loyalty; Market Strategy; Brand Awareness; Brand Choice (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51420-1_8

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DOI: 10.1057/9780230514201_8

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