Gather Momentum

Sandra Vandermerwe

Chapter Breakthrough 10 in Breaking Through, 2004, pp 166-189 from Palgrave Macmillan

Abstract: Abstract The ultimate breakthrough occurs when this take-up has happened: the internal and external ‘push/pull’ rhythm has produced enough unstoppable momentum to generate the anticipated financial rewards, usually starting at around the 18 month mark or later, again depending on circumstances.

Keywords: Balance Sheet; Tangible Asset; Customer Focus; Market Space; Customer Approach (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51430-0_11

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DOI: 10.1057/9780230514300_11

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