Recast the Business Model

Sandra Vandermerwe

Chapter Breakthrough 2 in Breaking Through, 2004, pp 28-48 from Palgrave Macmillan

Abstract: Abstract Without a deep grounding in why customer focus is the business model to follow and what it means, there won’t be the emotional or cognitive understanding that is needed to take the process the next step. As practitioners and the literature have recently emphasized, both these components are important if any meaningful change is to occur. People have to feel the need to do things differently and be exposed to problems at first hand rather than merely be told or persuaded on a purely rational basis. The latter was the case only a decade ago when change initiatives were regimented and people obeyed as they responded to, rather than invented, the environment.

Keywords: Business Model; Customer Loyalty; Loyalty Programme; Customer Focus; Unify Customer (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1057/9780230514300_3

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