Identify the Value Opportunities

Sandra Vandermerwe

Chapter Breakthrough 4 in Breaking Through, 2004, pp 61-80 from Palgrave Macmillan

Abstract: Abstract The market space tells an enterprise where to aim in a competitive place, framing the new ways of doing things as a customer outcome. It is thus fundamental to creating a customer focused organization.

Keywords: Customer Experience; Customer Focus; Market Space; Customer Approach; Customer Outcome (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51430-0_5

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DOI: 10.1057/9780230514300_5

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