Size the Prize

Sandra Vandermerwe

Chapter Breakthrough 6 in Breaking Through, 2004, pp 97-112 from Palgrave Macmillan

Abstract: Abstract When a good story is compiled that makes the case for viewing customers as the fundamental source of enterprise value, and presents a picture about what this will take and how it will unfold, be told and sold, it bolsters confidence and enthusiasm. Another breakthrough will thus have been made, driving the process outward and onward.

Keywords: Credit Card; Revenue Stream; Customer Focus; Customer Currency; Product Focus (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51430-0_7

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DOI: 10.1057/9780230514300_7

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