Model the Concept

Sandra Vandermerwe

Chapter Breakthrough 7 in Breaking Through, 2004, pp 115-131 from Palgrave Macmillan

Abstract: Abstract This is the phase at which engagement needs to take place, with more people from inside the enterprise drawn in. Not only to be enthused and motivated by the new core purpose and the rewards down the road, but demonstrably involved, because what they do fits or will soon fit into the design, delivery or support of the new ways of doing things for customers.

Keywords: Model Concept; Pilot Test; Senior Executive; Average Customer; Customer Acceptance (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1057/9780230514300_8

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