Introduction

Paul Verdin and Nick Heck

A chapter in From Local Champions To Global Masters, 2001, pp 1-17 from Palgrave Macmillan

Abstract: Abstract Is it necessary for us to make the case for a globalizing economy, and internationalizing corporate activity? Do you need more arguments to join the camp of the apostles of the global economy? When did you last argue with your organization, client, or shareholders that your company needed to prepare for the global competitive arena? Most people can see how quickly country borders are evaporating. Companies double their geographic reach overnight and serve customers as easily in Mexico as in Australia or South Africa. The letterhead of most companies lacks the space to list their worldwide offices and branches.

Keywords: Organizational Blueprint; Global Company; Uniform Price; International Strategy; Advertising Agency (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51432-4_1

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DOI: 10.1057/9780230514324_1

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