The Conelearn Framework
Paul Verdin and
Nick Heck
Chapter Chapter 2 in From Local Champions To Global Masters, 2001, pp 57-102 from Palgrave Macmillan
Abstract:
Abstract Notwithstanding the many questions and remarks raised in Chapter 1 on the popular internationalization motives and impulses, there are several good reasons to internationalize, and various ways you can take advantage of it. We do not aim to promote undue scepticism about internationalization, or to scare you with examples of unqualified failures or internationalization horror stories. The vast majority of the companies we ran into in our research did manage to profit from their internationalization one way or the other, although often not to the extent or in the way expected. The aim of this chapter is to understand in what way(s) one can expect to realize real benefits.
Keywords: International Playing; Scale Economy; Capacity Utilization; Global Strategy; European Market (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51432-4_3
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DOI: 10.1057/9780230514324_3
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