On Entry Modes into Foreign Markets

Paul Verdin and Nick Heck

Chapter Chapter 3 in From Local Champions To Global Masters, 2001, pp 107-117 from Palgrave Macmillan

Abstract: Abstract So you want to enter foreign markets. How do you do this? You set up a sales office, build a plant, look for a local partner to franchise your concept to, or you look for a local player to buy, or a combination of any of the above. Relander, CEO of Sonera, was clearly thinking in terms of entry modes when he said: Sonera’s internationalization involved seeking partners, corporate acquisitions, establishing joint-ventures, making agreements and creating global service business activities.

Keywords: Foreign Direct Investment; Foreign Market; Capacity Utilization; Entry Mode; Local Partner (search for similar items in EconPapers)
Date: 2001
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DOI: 10.1057/9780230514324_4

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