Managing the Implementation Process

Paul Verdin and Nick Heck

Chapter Chapter 5 in From Local Champions To Global Masters, 2001, pp 139-157 from Palgrave Macmillan

Abstract: Abstract Internationalization is more than just deciding on the strategic and organizational blueprint you should go for. Yet, we see a continuing tendency to underestimate the importance of working through how to put the blueprints into action. More specifically, the critical issue usually is how to get from here, the current strategy and organization, to there, the desired strategy and organization. This may seem simple, too simple. But a manager with experience in the globalization of a major multinational from Asia said: ‘Those that planned it, saw it too easy.’

Keywords: Foreign Market; International Division; International Strategy; Shock Therapy; Internal Barrier (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51432-4_6

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DOI: 10.1057/9780230514324_6

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