Raising the corporate umbrella — the 21st-century need

Philip J. Kitchen and Don E. Schultz

Chapter Chapter 1 in Raising the Corporate Umbrella, 2001, pp 1-22 from Palgrave Macmillan

Abstract: Abstract Impatient investors and unforgiving directors are increasingly pinning the blame for their corporate woes on the chief executive.

Keywords: Chief Executive Officer; Chief Executive; Corporate Identity; Marketing Communication; Corporate Communication (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55458-0_1

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DOI: 10.1057/9780230554580_1

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