Closing and re-opening the corporate umbrella

Don E. Schultz and Philip J. Kitchen

Chapter Chapter 14 in Raising the Corporate Umbrella, 2001, pp 373-397 from Palgrave Macmillan

Abstract: Abstract In June, 1999, some 200 people in Belgium and France began to complain of digestive illnesses apparently caused by drinking Coca-Cola products.Within days, it was alleged that bottles had been infused with defective carbon dioxide at a Coca-Cola plant in Antwerp, Belgium. Further, it was alleged cans produced in Dunkirk, France, were contaminated with a fungicide from pallets used to ship products. As a result of these allegations, government officials in Belgium, France,The Netherlands, Germany, Luxembourg, Switzerland, and Spain issued bans or partial bans on Coca-Cola products (Holsendolph, 1999a, 1999b).

Keywords: Public Relation; Communication Program; Product Brand; Tangible Asset; Corporate Brand (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55458-0_14

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DOI: 10.1057/9780230554580_14

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