Honda, an Independent Global Automobile Company, Out of the ‘Four Million Units Club’

Koichi Shimokawa

Chapter 7 in Globalization or Regionalization of the American and Asian Car Industry?, 2003, pp 163-184 from Palgrave Macmillan

Abstract: Abstract The Honda Motor Company Ltd is unique even among Japanese automobile manufacturers. The uniqueness originates mainly in Soichiro Honda, the founder of Honda Motor, who pursued technology ceaselessly and had a fearless entrepreneurial spirit. Thus, in the company, Soichiro’s successors inherited his spirit to reject imitation, preconceived ideas, preceding examples and even hierarchical structures.

Keywords: Total Quality Management; Domestic Sale; Cross Functional Team; Mutual Complement; Dealer Network (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55481-8_7

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DOI: 10.1057/9780230554818_7

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