Portrait of a man as a traditional consumer

Evelyne Resnick

Chapter Chapter 1 in Wine Brands, 2008, pp 7-35 from Palgrave Macmillan

Abstract: Abstract November 15, 2007, 12:01 AM, France. Millions of cases of Beaujolais Nouveau (the new Beaujolais wine, first of the year) are trucked out of a little French village to go across the world. In the United States, in the United Kingdom, in Japan, millions of wine drinkers are expecting the arrival of this easy-drinking wine and are ready to celebrate. All over the world, cafés, wine bars and restaurants have special evenings to enjoy the event and people rejoice — as a pre-Christmas celebration.

Keywords: Alcoholic Beverage; White Wine; Rice Wine; Wine Industry; Wine Consumption (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58373-3_2

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DOI: 10.1057/9780230583733_2

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