Values and trends of the new consumers

Evelyne Resnick

Chapter Chapter 2 in Wine Brands, 2008, pp 36-50 from Palgrave Macmillan

Abstract: Abstract The traditional wine consumer is dead! Long live the New Consumer! Changing patterns in the everyday life of consumers affect their values and trends. These global changes apply to the local consumer in his local environment, and create new trends and values common to consumers all over the world. In today’s world, they are global consumers.

Keywords: Wine Industry; Hispanic Community; French Paradox; Good Wine; Breast Cancer Action (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58373-3_3

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DOI: 10.1057/9780230583733_3

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