City and Destination Branding

Teemu Moilanen and Seppo Rainisto

Chapter Chapter 3 in How to Brand Nations, Cities and Destinations, 2009, pp 77-146 from Palgrave Macmillan

Abstract: Abstract Cities and tourism destinations are partially overlapping concepts, as a city may be considered to be a tourism destination. However, place marketing related to cities often has far more audiences and strategic objectives than those related to tourism industry.

Keywords: Brand Image; Tourism Destination; Corporate Branding; Brand Management; Brand Identity (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1057/9780230584594_4

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