Operational Plan

Teemu Moilanen and Seppo Rainisto

Chapter Chapter 4 in How to Brand Nations, Cities and Destinations, 2009, pp 147-188 from Palgrave Macmillan

Abstract: Abstract Countries, cities and tourism destinations are partially overlapping concepts, of which the city-state Monaco is a good example.

Keywords: Operational Plan; Brand Image; Steering Group; Marketing Communication; Jigsaw Puzzle (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58459-4_5

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DOI: 10.1057/9780230584594_5

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