Effective brand experience design

Iain Ellwood and Sheila Shekar

Chapter 8 in Wonder Woman, 2008, pp 167-191 from Palgrave Macmillan

Abstract: Abstract Making women feel good is the key to them enjoying and loving your brand. As we have seen throughout this book, women value feelings and emotions more than men. This chapter defines the most effective way to make women feel good about your brand. It identifies the key tools that can be used to create enhanced brand experiences that are more appropriate for women customers. Women have a more holistic understanding of the world than men and this means that brands need to have a multidimensional approach to satisfying their needs and making them feel good.

Keywords: Customer Relationship; Service Experience; Brand Personality; Branded Relationship; Lifetime Customer (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59403-6_9

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DOI: 10.1057/9780230594036_9

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