Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?

Susan Gunelius

Chapter Chapter 12 in Harry Potter, 2008, pp 126-143 from Palgrave Macmillan

Abstract: Abstract The success of J.K. Rowling’s Harry Potter books changed the face of the literary world. However, Harry Potter was not the first brand to reach an iconic status nor was it the first brand to achieve success through a myriad of brand extensions. Harry Potter was in the right place at the right time to let the various factors in place around it catapult the brand into literary history. This chapter will look at some of the other brands in the literary world that have achieved successes similar, but not equivalent, to Harry Potter. For details about R.L. Stine and his Goosebumps series, see Mini Case Study 5.1 and for John Grisham, see Mini Case Study 6.1.

Keywords: Video Game; Comic Book; Brand Extension; Dark Material; Launch Event (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59410-4_12

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DOI: 10.1057/9780230594104_12

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