Harry Potter’s Influence on Print Publishing

Susan Gunelius

Chapter Chapter 5 in Harry Potter, 2008, pp 50-61 from Palgrave Macmillan

Abstract: Abstract When the first Harry Potter book was released in Britain in 1997, children’s fantasy books were not in demand. In fact, few children’s books were in demand at all. It was a time when children spent their free time watching television and playing video games, not reading. Even the adult fantasy book genre was experiencing a decline in readership. It’s not surprising that 12 publishers passed on J.K. Rowling’s debut children’s book, based on the status of the literary market at the time. Even Bloomsbury, who believed in Harry Potter wholeheartedly, did not expect much from Rowling’s first book.

Keywords: Playing Video Game; Brand Extension; Publisher Weekly; Bestseller List; Marketing Team (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59410-4_5

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DOI: 10.1057/9780230594104_5

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