Harry Potter’s Influence on Movies and Television

Susan Gunelius

Chapter Chapter 6 in Harry Potter, 2008, pp 62-73 from Palgrave Macmillan

Abstract: Abstract At its core, each book in the Harry Potter series tells a detailed and visually appealing story. It’s not surprising that soon after the first book was released by Scholastic, movie studios from the United States came calling. As brand guardian, J.K. Rowling was very particular about how her books would be translated to the big screen. She turned down several offers from studios that refused to meet her requirements. Other studios, including Disney, passed on the project, citing trends that showed fantasy films were not moneymakers at the time.

Keywords: Brand Extension; Original Movie; Mini Case Study; Movie Studio; Movie Release (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59410-4_6

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DOI: 10.1057/9780230594104_6

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