How to be creative

Trevor Morris and Simon Goldsworthy

Chapter Chapter 14 in Public Relations for the New Europe, 2008, pp 97-105 from Palgrave Macmillan

Abstract: Abstract This is chapter is divded into three main parts: 1. How to create a creative environment 2. How to run a successful brainstorm 3. How to turn great ideas into effective PR activity

Keywords: Public Relation; Creative Environment; Street Robbery; Marketing Team; Transfer Market (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59484-5_14

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DOI: 10.1057/9780230594845_14

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