Writing feature articles and opinion pieces

Trevor Morris and Simon Goldsworthy

Chapter Chapter 22 in Public Relations for the New Europe, 2008, pp 165-166 from Palgrave Macmillan

Abstract: Abstract The opportunity to place articles in the print media can come from the media themselves, or it may be a matter of you taking the initiative. Sometimes newspapers will want an authoritative figure to write on an issue which concerns their readers, and you may want to seize this opportunity to state your organization’s case. At other times, you may be the one making the call. As a Public Relations (PR) person employed by an organization, you are the nearest thing they have to a journalist. Your writing skills will therefore be in demand when it comes to putting together articles for the print media. You are also the person best placed to negotiate with the media.

Keywords: Public Relation; News Story; Business Leader; Print Medium; Public Relation (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59484-5_22

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DOI: 10.1057/9780230594845_22

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