 The Law and Public RelationsTrevor Morris and Simon Goldsworthy Chapter Chapter 7 in Public Relations for the New Europe, 2008, pp 39-43 from Palgrave Macmillan Abstract: Abstract It is true to say that Public Relations (PR) practitioners are not normally as preoccupied with legal matters as journalists. Whereas the media provides information and comment about many people and organizations, all of which may take umbrage at what is reported, PR people are for the most part seeking to put across positive information with the full authority of the organizations for which they work — a less risky activity. Similarly mainstream business activity has legally enforceable contracts at its heart, as people seek to buy and sell goods and services, whereas in media relations work the relationships between PR people and journalists are much more informal and are seldom seen in legal terms. Nonetheless, PR people must avoid slipping into complacency Their day-to-day work involves making highly public statements on behalf of the organizations for which they work, and saying things which can have potentially serious implications. They are still very much subject to the law and can fall foul of it, with embarrassing and costly results for them and those who employ them. Keywords: Intellectual Property; Public Relation; Legal Action; Trade Mark; Public Relation (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59484-5_7 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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