Portrait of an industry

Trevor Morris and Simon Goldsworthy

Chapter Chapter 5 in PR — A Persuasive Industry?, 2008, pp 61-88 from Palgrave Macmillan

Abstract: Abstract The PR industry’s activities are notoriously hard to quantify. Fortunately, many of the reasons that make it difficult to measure the PR industry’s dimensions have the unexpected benefit of illuminating some of the industry’s characteristics.

Keywords: Corporate Social Responsibility; Public Relation; Marketing Service; Employer Brand; Business Service Sector (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59485-2_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230594852

DOI: 10.1007/978-0-230-59485-2_5

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().