Professional, but never a profession

Trevor Morris and Simon Goldsworthy

Chapter Chapter 8 in PR — A Persuasive Industry?, 2008, pp 113-122 from Palgrave Macmillan

Abstract: Abstract So said Lord Chadlington, a grandee of the British PR industry, founder of the international PR firm Weber Shandwick, and member of the upper house of the UK legislature. A lot of people in public relations still share his view. All you need to get started is a desk, a computer, a phone, and “self confidence, a degree of social skill and an interest in the media.” 2

Keywords: Public Relation; Professional Body; Closed Shop; Industry Body; Public Relation Practitioner (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-230-59485-2_8

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