PR in the not-for-profit sector

Trevor Morris and Simon Goldsworthy

Chapter Chapter 9 in PR — A Persuasive Industry?, 2008, pp 123-127 from Palgrave Macmillan

Abstract: Abstract PR is often attacked as the handmaiden of big business and government. It is a familiar theme, but it is time to turn the tables by looking at other users of PR. Governments and big companies, even multinationals, are hardly new phenomena, but to a large extent international nongovernmental organizations (NGOs) are. Whereas in 1956 an estimated 985 NGOs were internationally active, today the number is estimated to be around 44,000 — a figure that excludes the millions of NGOs that only operate at a national level.1

Keywords: Wind Farm; Emotional Appeal; Media Story; Familiar Theme; Chernobyl Nuclear Accident (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-230-59485-2_9

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