Putting Pricing Experience in Perspective: A Satirical View from Victorian America

Alfred C. Holden

Chapter 1 in Pricing Perspectives, 2008, pp 3-57 from Palgrave Macmillan

Abstract: Abstract Price is an interesting element in the marketing mix. As researchers indicate (for example, Monroe, 2003; Nagle and Holden, 2002; Schindler and Yalch, 2006; Schindler, 2000), various words are used routinely in transactions between buyers and sellers. This chapter examines the concept of price in this macro sense — sometimes as a tax burden, often as a factor facilitating a transaction, perhaps as a point where there is a dynamic change in supply and demand, frequently as an outlay by (or for) political or governmental authorities, typically as a cost of production, occasionally as a measure of social well-being or status, as an indicator of international competitiveness, and notably as a classic means to achieve monopoly profits.

Keywords: Gross Domestic Product; Free Trade; Presidential Campaign; Front Cover; Protective Tariff (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59489-0_1

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DOI: 10.1057/9780230594890_1

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