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Choosing your battles wisely

Carlos Cordón and Thomas E. Vollmann

Chapter Chapter 5 in The Power of Two, 2008, pp 91-111 from Palgrave Macmillan

Abstract: Abstract Chapter 4 has a key message: You need to sell in the light of how your customers wish to buy, and not flog dead horses. You must expect that your customers will see procurement as a key source of profit improvement and develop the means to squeeze every possible drop of price reduction out of most suppliers. Being naïve as to their intentions, or believing in the “smoke” they generate, is not in your interest.

Keywords: Supply Chain; Cash Flow; Collaborative Relationship; Product Division; Supply Base (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59496-8_6

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DOI: 10.1057/9780230594968_6

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