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Changing two at a time

Carlos Cordón and Thomas E. Vollmann

Chapter Chapter 8 in The Power of Two, 2008, pp 163-179 from Palgrave Macmillan

Abstract: Abstract This chapter examines an expanded role for change management: Considering the joint changes needed to create pairs of aces. There is a vast literature on change management and the best practices for transforming organizations. Similarly, there has been a great deal of attention given to the organizational issues associated with key account management and global account management. However, this is largely for one firm, not two jointly. We will briefly review the key concepts in each of these areas, but our objective is to go significantly beyond this thinking.

Keywords: Diesel Engine; Lateral Growth; Account Management; Traction Motor; Global Account (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59496-8_9

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DOI: 10.1057/9780230594968_9

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