The future of pharmaceutical digital strategy

Leonard Lerer and Mike Piper

Chapter Chapter 13 in Digital Strategies in the Pharmaceutical Industry, 2003, pp 223-225 from Palgrave Macmillan

Abstract: Abstract Throughout our exploration of the interface between digital technologies and the pharmaceutical industry, we have attempted to adopt a very practical approach, sympathetic to the exigencies and constraints faced by strategists and line managers in their daily work. Wild swings of sentiment, which accompanied the Internet boom, bust and hopefully renaissance, have certainly characterized the short history of e-pharmaceuticals. In less than four years, we have seen almost a generation shift, as the first group of e-business leaders in most of the global pharmaceutical giants have moved on to new positions and many e-business units have been closed or folded into existing IT and marketing departments.

Keywords: Digital Technology; Line Manager; Marketing Department; Price Medicine; Traceable Chain (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59879-9_13

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DOI: 10.1057/9780230598799_13

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